Thoughts and discoveries

This is a visualisation from a fascinating article you should go and read right now.

This is hugely important for anyone working on a freemium product. This visualisation is for one specific cohort of users over time as they use Evernote, not a visualisation for the conversion rate to premium over the years as a whole. The amazing thing about this is that if you work with the free users and keep improving the experience for them, over time they may well jump onto the premium package.

Great timing as I've just launched Buffer and whilst I don't have paying customers yet I believe that many people are finding a lot of value in the product and that makes me happy and confident that if I keep working with them and building the relationships then I will gain some paying customers.

What are your experiences or thoughts on freemium? Let's discuss in the comments :)